OPPORTUNITY AREA

SMALL TO MID-VOLUME AFFILIATES OFTEN FIND IT DIFFICULT TO TRACK THEIR COMMISSIONS, UNDERSTAND FLUCTUATIONS IN PAYOUTS, AND ANTICIPATE WHEN THEY'LL RECEIVE THEIR EARNINGS. THIS LEADS TO FRUSTRATION, DISTRUST, AND THE POTENTIAL FOR DISENGAGEMENT.

SOLUTION & KEY OUTCOMES

AFTER A LENGTHY USER RESEARCH PROCESS I HELPED REDESIGN THE PAYOUTS PORTAL FOR SMALL TO MID-SIZE AFFILIATE PARTNERS ON THE AWIN AFFILIATE PLATFORM. HIGHLIGHTS INCLUDE A REAL-TIME EARNINGS DASHBOARD, A PAYOUT TIMELINE, AND A MUCH CLEARER BREAKDOWN OF ADJUSTMENTS AND DEDUCTIONS FROM CHARGEBACKS OR ADVERTISER DISPUTES. THESE CHANGES CONTRIBUTED TO AN ESTIMATED 4% REDUCTION IN NEW AFFILIATE CHURN, IMPROVED USABILITY, AND €13M IN AFFILIATE REVENUES OVER A 3 YEAR PERIOD¹.

Pain Points:

• Lack of Transparency: Affiliates don't always know why commission amounts vary from month to month.
• Complex Payment Structures: Different advertisers have varying payout models (CPC, CPA, revenue share), making it hard to predict income.
• Unclear Payment Timelines: Many affiliates don't know exactly when payments will be processed or why they're delayed.

Potential UX Solution:

A Transparent Payout Tracker with Detailed Breakdowns

• Real-Time Earnings Dashboard: Displays pending, approved, and paid commissions in one place.
• Payout Timeline & Notifications: Shows estimated payment dates, delays, and advertiser-specific payout rules.