STRATEGY, UX/UI
APPSY IS AN EARLY-STAGE COMPANY THAT PARTICIPATED IN THE INVENTORS FOR HEALTH STARTUP INCUBATOR THAT I DESIGNED AND RAN AT THE BERLIN INSTITUTE OF HEALTH. THEIR FOCUS IS HELPING FRONT-LINE OF GENERAL PRACTITIONERS WHO TREAT 80% OF DEPRESSIVE CASES IN GERMANY.
THE TEAM REQUIRED GUIDANCE WITH RESPECTS TO BEST PRACTICE IN USER RESEARCH TO HELP IDENTIFY THE KEY INTERACTIONS THAT THEIR SOLUTION SHOULD TARGET AS WELL AS WITH THE DEVELOPMENT OF INITIAL PROTOTYPES THAT COULD BE USED TO FACILITATE FURTHER USER TESTING.
I HELPED THE TEAM CREATE STRUCTURED INTERVIEW GUIDES AS WELL AS DEVELOP FITTING SURVEYS THAT COULD BE USED DURING THEIR RESEARCH PHASE. THESE PRODUCED SIGNIFICANT KEY FINDINGS AND FORMED THE BASIS FOR THE INITIAL USER REQUIREMENTS, FLOWS, AND UX/UI DESIGNS THAT I HELPED DEVELOP FOR THE TEAM. THE SUCCESS OF THIS INITIATIVE CONTRIBUTED TO APPSY RAISING A €1.3M SEED ROUND TO FURTHER DEVELOP THEIR PRODUCT.
APPSY GENERAL PRACTICIONER VIEW
APPSY PATIENT VIEW
