CONCEPT, RESEARCH, ARCH., SERVICE DESIGN, UX/UI
INCONTINENCE REFERS TO A WIDE SET OF DISEASES, WHICH TOGETHER AFFECT OVER 400 MILLION PEOPLE AROUND THE GLOBE. TO PUT THIS NUMBER INTO PERSPECTIVE, IF INCONTINENCE WAS A COUNTRY, IT WOULD BE THE THIRD LARGEST IN THE WORLD. FOR OVER A DECADE, ESSITY'S PRODUCTS (UNDER THE TENA BRAND) HAVE BEEN THE LEADING SOLUTIONS FOR SELF-MANAGEMENT AMONGST GLOBAL CONSUMERS TO SUCCEED WITH PERSISTENT BLADDER WEAKNESS.
USER RESEARCH UNCOVERED THAT RELIABLE CLEANLINESS, DISCRETION, AND PLATFORM FAMILIARITY WERE THE LEADING VALUE DRIVERS FOR AMONGST MY TESTING COHORT FOR DIGITAL SOLUTIONS ADDRESSING THE NEED TO 'GO' WHILE ON THE GO.
AS THE LEAD VENTURE DESIGNER FOR THE INCONTINENCE DOMAIN I WAS RESPONSIBLE FOR NEW VALUE-CREATION INITIATIVES AND THE ENTIRE VENTURE DEVELOPMENT CYCLE FROM CONCEPT DEVELOPMENT INCLUDING MONETIZATION STRATEGIES TO DELIVERY WITH THE AIM OF DEVELOPING A COMPLIMENTARY DIGITAL BUSINESS. I DEVELOPED A SOLUTION THAT IS A COMBINATION OF A CHAT INTERFACE ON THE POPULAR MESSAGING PLATFORM WHATSAPP THAT PROVIDED USERS A CODE FOR PARTICIPATING PARTNER LOCATIONS TO MAXIMIZE DISCRETION, AND LINKED NAVIGATION FEATURES VIA GOOGLE MAPS.
BATHROOM OWNERS AND BATHROOM SEEKERS LOVED THE BATHROOM FINDING COMPANION. TESTING DATA FROM THE MODERATED AND THE UNMODERATED SESSIONS WERE BOTH OVERWHELMINGLY POSITIVE (84%). BASED ON IN-MARKET TESTING, WE FOUND THAT FIRST TIME USERS WERE LIKELY TO LOAD THEIR DIGITAL WALLETS WITH €5 ON AVERAGE. WITH A FORECASTED OF CAC OF €54 IT IS EXPECTED THAT THE AVERAGE USER WILL GENERATE SIGNIFICANT LIFETIME VALUE (LTV).
CHAT
NAVIGATE
PAY
